Issue link: https://impartner.com/resources/i/1480707
Outcome Siemens Digital Industries Software saw immediate results in its partner engagement using the analytics provided. Localization made all the difference. Upon launch in English, the company experienced a 55% unique open rate and 16% unique click rate from the start and after localizing in eight languages has maintained rates around 45% unique open and 20% unique click rates respectively ever since. The localized versions consistently outrank the English version year after year. In fact, when testing article segmentation versus sending to every recipient, the unique open rate went up as high as 70% in some regions due to the highly personalized nature of the segmentation and targeted content. Conclusion Siemens Digital Industries Software now has a single, global platform to publish all partnerfacing news and enablement information which makes communications much easier and far more standardized across all regions. At the same time, the localized templates enable each region to customize and distribute its own country- or region-specific updates while still maintaining brand cohesiveness. Each individual benefits from a 100% personalized news portal experience that houses all the newsletter articles. With capabilities for better targeting and segmentation, unlimited content contributors localization and insights into what content resonates most with which partner roles Siemens efficiently built a scalable global communications platform that has resulted in higher-than-expected partner awareness, engagement and productivity. © 04/2024 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Most of our partners are non-native English speakers, so localization was key. Everything had previously been sent in English and required multi-factor authorization to view each article, which clearly hindered engagement." — Robert Lyons, Global Partner Communications Manager About Impartner Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint. From partner training and certifications to communications, business planning, and channel compliance, Impartner handles it all and more with best practices and automation built-in. Need to accelerate your channel? We're ready when you are. Schedule a Demo Results: Consistent and branded design 100% We started localizing newsletters and for those languages that we tested - German, Japanese, Chinese, and Korean – we immediately saw amazing results. All of them had over 50% and some up to 70% unique open rates." — Robert Lyons, Global Partner Communications Manager localized personalization 2x reach increase to 16,000+ partners 70% unique open rates UP TO