This template does not constitute legal advice, nor does it substitute for legal advice. Always consult with a legal professional before entering
into any agreement or contractual obligation.
EXHIBIT B: PERFORMANCE METRICS
This Exhibit B forms part of the Agreement and is subject to the terms and conditions of the
Agreement. In the event of any conflict between the terms of this Exhibit B and the terms of the
Agreement, the terms of the Agreement will prevail.
This Exhibit outlines the performance metrics the Affiliate Partner is expected to meet.
Minimum Sales: The Affiliate Partner is expected to generate a minimum of ____ Qualified
Sales each month.
Conversion Rate: The Affiliate Partner is expected to maintain a minimum conversion rate of
____% (i.e., the percentage of referrals that result in a Qualified Sale).
Customer Satisfaction: The Affiliate Partner is expected to maintain a customer satisfaction
score of at least ____ on any customer reviews related to the sales process.
