This template does not constitute legal advice, nor does it substitute for legal advice. Always consult with a legal professional before entering
into any agreement or contractual obligation.
EXHIBIT B: PERFORMANCE METRICS
This Exhibit B forms part of the Agreement and is subject to the terms and conditions of the
Agreement. In the event of any conflict between the terms of this Exhibit B and the terms of the
Agreement, the terms of the Agreement will prevail.
Performance Metrics
Engagement Rate: The Influencer is expected to maintain an average engagement rate (likes,
comments, shares) of ____% for each piece of Promotional Content.
Viewership: The Influencer's content should consistently reach a minimum of ____
views/engagements within the first ___ days of publication.
Conversion: If a unique Referral Link is provided, the Influencer should aim to achieve at least
____ conversions/purchases through their audience within ___ days of publication.
Content Guidelines
Disclosure: The Influencer must clearly disclose their partnership with the Company in all
Promotional Content, adhering to advertising standards and regulations.
Authenticity: Content should be genuine, reflecting the Influencer's honest opinions and should
not mislead their audience.
Branding: All Promotional Content should adhere to the Company's branding guidelines, which
include the use of specific logos, hashtags, or mentioning/tagging the Company's official
account.
Content Frequency: The Influencer agrees to post a minimum of ____ Promotional Content
pieces each ____.
Exclusivity: The Influencer agrees not to promote competing products/services within ____
days of any Promotional Content for the Company.
