This template does not constitute legal advice, nor does it substitute for legal advice. Always consult with a legal professional before entering
into any agreement or contractual obligation.
INFLUENCER AGREEMENT
THIS AGREEMENT ("Agreement") is made as of this _____ day of _____, 20, by and between
________________________ ("Company"), and ________________________ ("Influencer"),
each of which may be referred to as a Party and together as the Parties.
SECTION 1: DEFINITIONS
1.1 "Influencer" refers to an individual or entity with influence in a certain niche or market and
who uses this influence to promote products, services, or brands to their audience on their
platform(s).
1.2 "Promotional Content" means any post, video, story, or any other digital or physical content
created by the Influencer to promote the Company's products or services.
1.3 "Influencer Fee" refers to the monetary compensation, whether fixed, based on
performance, or otherwise, that the Company pays to the Influencer for the promotion of its
products or services, as set forth in Exhibit A.
1.4 "Performance Metrics" denotes any measurable data (likes, shares, comments, conversions,
etc.) used to evaluate the performance of Promotional Content.
1.5 "Referral Link" refers to the unique tracking link that may be provided by the Company to
the Influencer for the purposes of tracking referrals and calculating Influencer Commissions.
SECTION 2: DUTIES AND OBLIGATIONS
2.1 Influencer Duties: The Influencer agrees to perform the following duties:
• The Influencer agrees to create and publish Promotional Content that aligns with the
guidelines set by the Company, ensuring compliance with all applicable laws and
regulations;
• The Influencer shall not make misleading statements or claims about the Company's
products or services;
• The Influencer must disclose their relationship with the Company in all Promotional
Content, adhering to advertising standards and regulations; and
• Influencer is solely responsible for any costs incurred in relation to creating and
publishing the Promotional Content unless otherwise agreed upon.
2.2 Company Duties: The Company agrees to perform the following duties:
• The Company will provide the Influencer with relevant product information, branding
guidelines, and, if necessary, the products themselves for the purpose of creating the
Promotional Content;
• The Company will offer any needed training and support to the Influencer to facilitate
effective promotion;
