Channel Partner Program Templates

80 Key Partnership Questions to Ask New Business Partners

Find channel partner program templates, guides, checklists, and more to drive your channel partner strategy and grow your partner ecosystem.

Issue link: https://impartner.com/resources/i/1505285

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Sales and Marketing 1. What are your sales and marketing strategies? 2. Can you share some successful sales or marketing campaigns? 3. What is your lead generation process? 4. What does your sales cycle look like? 5. What is your customer acquisition cost? 6. How do you track and measure your sales performance? 7. What marketing channels have been most effective for you? 8. How do you handle branding and messaging? 9. How do you approach upselling or cross-selling? 10. What is your process for sales training and enablement? Partnership Goals and Expectations 1. Why are you interested in partnering with our company? 2. What do you hope to achieve from this partnership? 3. What are your expectations from us as a partner? 4. How do you envision our companies working together? 5. How will you measure the success of our partnership? 6. How can we support you in achieving your goals? 7. What resources are you willing to dedicate to this partnership? 8. What are your key performance indicators for a successful partnership? 9. Are you open to long-term collaboration? 10. What potential challenges do you foresee in this partnership? Operational Capabilities 1. Can you describe your operational structure? 2. What systems or software do you use to manage your operations? 3. What is your process for handling customer service issues or returns? 4. How do you ensure data security and privacy? 5. Can you describe your supply chain management? 6. What is your capacity for scaling operations? 7. How do you handle product delivery and logistics? 8. How do you manage quality control? 9. What is your contingency plan in case of a crisis? 10. How do you manage human resources?

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